Versus’ “Christmas in New York” is a gritty, fantastical holiday lookbook created to launch the studio’s 2025 custom “We Are Versus” apparel line. Designed as both a digital experience and a printed, perfect-bound book, the project reimagines the holidays through an unapologetically New York lens. Raw, electric, and unfiltered. Shot live action on a greenscreen stage and brought to life through a proprietary, in-house AI compositing workflow, Versus team members are placed inside iconic NYC locations layered with surreal holiday elements. The result is a culture-forward expression of community, craft, and ownable originality that reflects how Versus approaches everything it makes.
See the Full Look Book and case study here! - www.weareversus.tv/project/versus-2025-lookbook