Versus 2025
Merch Lookbook
"Xmas in New york"
Every year, Versus creates a limited, custom apparel drop for clients, collaborators, and the extended creative community.
This year’s line, “We Are Versus,” includes a custom sweatsuit, ribbed beanie, wool gloves, and wool socks. The line is paired with a full digital look-book and a printed, perfect-bound photo book.
The collection and its accompanying visual world celebrate the raw, electric spirit of the city Versus calls home, blending live action, AI-driven world building, and the studio’s signature creative audacity.
“Christmas in New York” is our raw take on the holidays.
No sugarcoating, no postcard gloss, just the city as it really is. Gritty, alive, and full of character. Each scene drops you into typical NYC locations reimagined with a hint of the fantastical, but grounded in the texture of real city life.It’s a look at the season through the Versus lens, born from the idea that the holidays here aren’t perfect, they’re electric, real, raw, and unmistakably New York City.
Powered by a Custom AI Workflow Built In-House
To create the look book, Versus fused live-action photography with its proprietary AI-driven compositing pipeline, a system designed by the studio to build worlds, props, and atmospheres through a custom node-based network.
Chris Martinez and Anna Miranda-Molinos were shot on a greenscreen stage, then seamlessly integrated into fully custom AI-generated environments. The workflow allowed the team to push every scene as far as imagination allowed, blending practicality with a flexible, design-led process.
