We Are Versus!
A dual release of a book and companion film that together stand as both a creative anthem and a tribute to the community that has defined the studio. Celebrating Creativity, Community, the people that make up our industry, and the studio itself.
Amid the noise about AI, industry uncertainty, and the threat to creativity itself,
we’re shifting the focus back to what matters most: people, community, and the craft of making great work.
"We Are Versus" is both a reminder and a rally cry that we are all in this together; clients, collaborators, and creatives alike, and that the spirit of Versus is the collective spirit of the industry itself. Its analog nature, from the printed book to the answering machine makes the project a timely celebration of process, imperfection, and the human drive to create.
Versus set up a custom hotline and vintage answering machine, inviting collaborators, clients, and friends to leave unscripted messages about creativity, the industry, and the Versus spirit.
Hundreds of passionate messages from around the world became the backbone of the We Are Versus film, layered into a rallying soundtrack that transforms individual voices into a collective anthem for creativity.
The visuals weave together mixed media, community photography, printing and binding of the book, custom motion design, and Versus’ own work, creating a portrait of a studio powered by people.
An original score by Pull Music and Mitch Davis, inspired by the book’s printing process, builds from simple repetition into dramatic energy, framing the analog voice messages and amplifying the spirit of "We Are Versus".
The "We Are Versus" book presents the studio’s journey and mission in physical form, Part monograph, part archive, part celebration.
A 400-page, full-color book crafted as a timeless object. Printed on 80 lb Pacesetter Silk Cover with a 10% RF FSC Mix, bound in a debossed hardcover with silver satin inlay and Brillianta cloth case wrap, and finished with Smyth-sewn binding.
More than design and detail, it showcases the work and culture that define Versus while spotlighting the community that fuels its rise — a lasting expression of what it means to create differently, together.
"We Are Versus" redefines the studio anthem, existing in the physical and digital as a single idea.
Rather than speak for ourselves, we invited our community to speak with us and for us, showing Versus as more than a studio, a purpose-driven creative force fueled by creativity, community, and the love of making. It stands as a living example of everything we are: creativity, collaboration, culture, and originality.
