Boehringer Ingelheim
Detect the S.O.S.
Premiering on Super Bowl LX, featuring Octavia Spencer and Sofia Vergara.
This action movie parody delivers a serious message about preventive screening and ties into BI’s broader “Detect the SOS” public health effort, alongside partners like the American Diabetes Association and National Kidney Foundation.
"SOS" encourages people living with type 2 diabetes or high blood pressure to ask their doctor about the uACR urine test, which can help identify kidney related risks tied to cardiovascular events.
Behind the scenes
Shot on a state of the art LED volume stage, with extensive VFX in post production.
Versus partnered with DNACommunications and director Vince Peone to create a full campaign that included a Super Bowl on-air spot, social campaigns, as well as on postgame out-of-home and digital extensions.
