Mercedes Benz: Rise

Real-life people telling their individual stories of how becoming a Mercedes Technician has changed their life.

Mcgarry and Mercedes came to versus to help re-imagine the idea of testimonial videos.

And use them to create a unique series aimed at recruiting the next generation of Mercedes technicians.


Authentic and real stories to inspire and motivate the next generation

Led by Versus director Damien Drake, it all started with a series of multi-city live action shoots with actual technicians working in Mercedes dealerships, telling their compelling stories.

We wanted to tell these stories in a more vivid way to reach our audience. So the Versus team brought their stories to life with a mix of illustration and animation that felt more like a vivid memory than an animated segment.  This led to a visually compelling piece with a more intimate & relatable feeling for the viewer/potential tech recruit.