lionsgate
Now you see me: Stunt
To debut the new Now You See Me, Now You Don't movie, Lionsgate partnered with Versus to create a first-of-its-kind Times Square stunt that blurred the line between spectacle and surprise.
At the center: a giant digital countdown, a glass box filling with cash,
and a cryptic message to “text for something magic.”As thousands engaged, the cast appeared, a livestream spread the chaos — and then, poof — the money vanished in a cloud of smoke.Only to reappear… in audience members’ bank accounts.$119.00, deposited instantly via Venmo, Apple Pay, or PayPal — courtesy of the Four Horsemen.Fans were shocked. Social exploded. Headlines followed.
💸 $250K distributed
📲 Millions of impressions
🔥 One unforgettable trailer dropThis wasn’t just marketing — it was a real-life magic trick.
