IL takeover

A unique marriage of science and storytelling, translating cytokines and alarmins into compelling characters that could both engage and educate.

The Versus team set out to push the boundaries of MOD storytelling.

Il takeover: Making of

We began with concept art, imagining how microscopic agents like cytokines and alarmins could be visualized as living, breathing characters.

Each element was designed with intention—infusing personality, movement, and clarity into complex biological mechanisms. From the start, we balanced visual storytelling with scientific rigor. Every frame served a dual purpose: to entertain and to educate. The result was a dynamic, story-driven experience rooted in medical accuracy.

We crafted detailed 3D character models and environments, designed to reflect the organic, cellular world.

Animation brought these forms to life, layering in personality, precision, and real biological interactions. Every movement was rooted in science, translated into compelling visual storytelling.

The "il takeover"

A first-of-its-kind M.O.D. from Havas and Versus.
Utilizing groundbreaking, story-driven animation with medically accurate messaging, to capture the patient journey through asthma and the threat of exacerbations.

A unique marriage of science and storytelling, translating cytokines and alarmins into compelling characters that could both engage and educate.

We began with concept art, imagining how microscopic agents like cytokines and alarmins could be visualized as living, breathing characters.

We crafted detailed 3D character models and environments, designed to reflect the organic, cellular world.

The "il takeover"

A first-of-its-kind M.O.D. from Havas and Versus.Utilizing groundbreaking, story-driven animation with medically accurate messaging, to capture the patient journey through asthma and the threat of exacerbations.

A unique marriage of science and storytelling, translating cytokines and alarmins into compelling characters that could both engage and educate.

We began with concept art, imagining how microscopic agents like cytokines and alarmins could be visualized as living, breathing characters.

We crafted detailed 3D character models and environments, designed to reflect the organic, cellular world.

A first-of-its-kind M.O.D. from Havas and Versus.
Utilizing groundbreaking, story-driven animation with medically accurate messaging, to capture the patient journey through asthma and the threat of exacerbations.