Design & Motion system

A full branding, motion and design system for Hubspot's creators program, that leans heavily into their digital culture and aesthetic.

Hubspot came to Versus to concept, brand, and design a unique look and feel for their creator program.

With a goal to reach, attract, and convert creators in business media.

A modern aesthetic rooted in a flexible design system, that works across every screen seamlessly.

The strategy behind the development of digital assets is to leverage each asset as a key component of the Creator Program. Each element should be able to stand on its own but should also come together in a unified format, across all channels. Each of these elements would be a defining identity piece for the Creator Program and core to the branding of the program.