Harry Potter :
On audible
Versus partnered with Audible to create the global campaign and launch for the Harry Potter Full Cast Audio Editions, starting with pre-announcement and pre-order moments designed to spark worldwide anticipation. Featuring an all-star ensemble of voices including Helena Bonham Carter, Stephen Fry, Imelda Staunton, and more from the original film cast, the project reintroduced the Wizarding World in a new, cinematic audio form.
Versus carried the creative through every detail, blending design, storytelling, and craft to deliver a campaign that was as cinematic as it was immersive.
Pre Order
Instead of simply announcing the project with visuals from the books, we built a language where sound became image, and image became story.
We built a visual language where audio waves transformed into iconic Harry Potter imagery, a metaphor for how voices and sound design bring the Wizarding World to life in an entirely new way. From key art and teasers to motion spots and social, the campaign connected fans to the magic of the stories through the very medium that reimagined them: sound.
