Audience insight

Branding, motion and design systems, to launch a new look and feel for GWI to be used across all their rich media.

GWI came to Versus to define a look, feel, and tone for the GWI brand as it relates to creating content and motion.

A simple but heavily designed look and feel that would be flexible and updatable, and built for a multi-screen world.

Built to evolve as the brand does, the look, feel and motion of the spots could accommodate any number of different messages and stats.