




each setting had to feel both awe-inspiring and emotionally grounded. From a balloon-filled room to a pool party covered in beach balls, every environment was a creative expression of life beyond discomfort. Since these were real patients, not actors, our team was especially mindful of creating fantastical visuals that still felt authentic to their stories.Leaning into their existing zoom interviews and footage, Versus had to come correct and bring these films to life in a heavily designed way that would up the production value and bring a completely unexpected look and feel that gives the series an own-able aesthetic.


Our pipeline had to be both fast and flawless — juggling tight timelines, heavy rendering demands, and the pressure of large-scale deliverables destined for print, digital, and in-person events.
Alongside the hero campaign assets (Storytime, Party, Flowers, Pool, Vacation, and Bubbles), we created 13 patient portraits, U.S. and global BTS videos, and custom content for the AAD medical conference, including large-format motion and still pieces tailored for screens on-site.




