Dupixent: Wonder

To drive awareness for Dupixent, Havas partnered with Versus, and photographer Andres Smetana to develop a visually stunning campaign that featured real patients living in "wonderous" worlds — a metaphor for the relief and transformation they experienced with the treatment

The tone of the campaign leaned heavily into visual poetry

each setting had to feel both awe-inspiring and emotionally grounded. From a balloon-filled room to a pool party covered in beach balls, every environment was a creative expression of life beyond discomfort. Since these were real patients, not actors, our team was especially mindful of creating fantastical visuals that still felt authentic to their stories.Leaning into their existing zoom interviews and footage, Versus had to come correct and bring these films to life in a heavily designed way that would up the production value and bring a completely unexpected look and feel that gives the series an own-able aesthetic.

To bring this to life, Versus built fully CG worlds around the talent and delivered massive 10K resolution stills and cinemagraphs

Our pipeline had to be both fast and flawless — juggling tight timelines, heavy rendering demands, and the pressure of large-scale deliverables destined for print, digital, and in-person events.
Alongside the hero campaign assets (Storytime, Party, Flowers, Pool, Vacation, and Bubbles), we created 13 patient portraits, U.S. and global BTS videos, and custom content for the AAD medical conference, including large-format motion and still pieces tailored for screens on-site.