change pays

Putting the spotlight on gender equality in the workforce for S&P, with the first of its kind series of spots, featuring human pie charts.

Aimed at a global audience, Versus worked with director Danielle Katvan and Publicis to visually convey that gender equality in the workforce not only makes the world a better place.

It also makes financial sense.

160 girls, an airplane hanger, and the largest crane in Canada

The live-action spots featured 160 girls addressing camera with confidence and authenticity, to convey that the numbers tell a different story about equality.  These girls then bring these numbers to life by literally forming a human pie chart that represents the vital statistics that people ignore.  Juxtaposed with building graphics, these spots bring to life the stunning humanity that lies within the numbers.