BET Awards

BET kindly invited Versus to give their iconic awards gala a fresh look for the show’s 25th birthday. We had the pleasure of working closely with the BET team to shape a new cross-platform presence inspired by the many eras of black excellence in entertainment.

BET WANTED to the 25th anniversary show to have a more elevated, black tie vibe, but still pack in plenty of flavor.

We started by cooking up a logo and type recipe that blends elegance with attitude, past with present.

everything had to mean something,
right down to the grain on the footage

We wanted imagery to have the warm glow of an LA evening and the lustrous patina of celluloid film. Once we’d dialed in the look, we just mixed in our type, seasoned with fresh motion, and we were all set to serve on the red carpet.