31 nights of halloween 2023

For the second year in a row, Versus has partnered with Freeform to create their "31 Nights of Halloween" design and motion system.
31 nights of halloween: montage

A design and motion system crafted in original illustration and dynamic motion, built to work seamlessly within freeforms branding and identity.

A design system to work for screens of every size.

In total, the visual design system included on-air elements for promotion and programming, social gifs for all digital channels, and print assets for all outdoor and magazine needs.

A flexible and robust toolkit, to fit seamlessly in freeforms existing pipeline