This week at Advertising Week, Versus took the stage alongside Kevin Bacon and SixDegrees.Org to spotlight our latest campaign for Pulse Of Perseverance Project (P3) a movement built to unlock life-changing opportunities for the next generation of visionary leaders.
At Versus, we’re proud to help amplify P3’s mission through a campaign designed to inspire, connect, and drive culture forward. The full body of work is coming soon, and we can’t wait to share it.
This was all made possible through "Purpose, Produced," a first-of-its-kind initiative from SixDegrees.Org and Advertising Week, created to elevate the voices of nonprofits making real impact in their communities. Out of hundreds of applicants, six were selected by popular vote to receive pro bono campaigns from six creative agencies, and we were honored to bring P3’s message to life.
Huge thanks to Clark Slater for leading a powerful conversation on stage around the importance of linking purpose to culture, and culture to action.
Read the full press release here! https://www.adweek.com/brand-marketing/why-kevin-bacons-sixdegreesorg-is-matching-nonprofits-with-agencies/