VERSUS strengthens its branded entertainment strategy with the appointment of Michele Fino as Head of Content Partnerships.

VERSUS is strengthening its branded entertainment strategy with the appointment of Michele Fino as Head of Content Partnerships.

“Brands working in entertainment isn’t new,” said Mark Grande, Executive Producer, Originals + IP at Versus. “What’s changed is how directly revenue and storytelling are linked now. The traditional walls between development, programming, and brand partnership have come down. We’re already producing original IP and working with brands at scale. Michele helps us meet this moment by structuring partnerships that move brands beyond one-off campaigns and toward storytelling platforms that grow over time.”

“I’ve never worked on a branded entertainment project where a brand just hands over a check and says, ‘make me a show,’” said Fino. “It’s always a long-lasting, full 360’ partnership that, yes, could start with a show, but has creative extensions into social content, experiential, retail, podcasts, merchandise, books, and can even make a positive social impact. Versus has amazing creative chops, a very cool company culture and is incredibly client-driven. It is not by accident that we are working together.”

Read the press here! - https://www.shootonline.com/shoot_newsbriefs/michele-fino-joins-versus-as-head-of-content-partnerships/

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