For the last 5 months, the Versus team has been secretly working on one of the largest and most anticipated projects to date: the Disney 2025 Upfronts. Last week, it all came to life, on a massive 15K LED screen at the Javits Center, in front of thousands of people, alongside some of the biggest names in entertainment and sports.
From day one, the challenge was enormous: concept, design, animate, and implement a fully flexible visual system that spanned deliverables across screen content, digital assets, print, signage, badges, invitations, and more, all while making sure every element worked in harmony to create a unified Disney Upfront world.
A massive thank you to the incredible team at Versus, and the teams at The Walt Disney Studios, Disney Advertising, Disney+, FX, Hulu, ESPN, ABC, National Geographic, and so many more. Too many names to list, but this one was truly a team effort.
A quick glimpse and recap of that incredible day below, with a more comprehensive case study coming soon!