Versus names Emmy Award-winning director Steven Weinzierl as ECD to help drive the future of creativity, AI, and innovation.

October 13, 2025

Versus dives deeper into AI and innovation with the addition of Emmy Award-winning Creative Director Steven Weinzierl, recognized for delivering groundbreaking brand and entertainment work while pioneering bold new uses of AI and emerging technology. At Versus, Weinzierl will help build upon the studio’s reputation for fearless, culture-shaping creativity, while expanding its vision to harness AI and innovation in telling bigger stories with greater cultural impact.

“Steven sees the creative studio of the future the same way we do at Versus, fearless creativity, creating IP, building tools, moving fluently across brand and entertainment, and connecting the dots in new ways,” said Justin Barnes, Executive Creative Director and Founding Partner at Versus. “His vision for AI and emerging technology reinforces that future: not as shortcuts, but as multipliers that amplify our craft and push us to go bigger, move faster, and deliver more for our clients and partners.”

Read the full press release here! - https://roastbrief.us/versus-names-emmy-award-winning-director-steven-weinzierl-as-ecd-to-help-drive-the-future-of-creativity-ai-and-innovation/