Versus Mark Grande speaks to Clios about record-scratch moments that cut through sameness and drive bolder storytelling for brands and creators.

Mark Grande breaks down why familiarity, when paired with reinvention, is one of the most powerful creative tools available to brands and creators today. As the industry grows more risk-averse and audiences grow tired of sameness, recognizable characters and IP offer a rare opportunity to surprise, reframe expectations, and spark conversation. The piece argues that true originality is not about starting from nothing, but about transforming what people think they already know into something unexpected, relevant, and culturally alive.

Read the full article here!

https://musebyclios.com/musings/why-familiar-characters-are-the-most-re-inventive-tools-for-creators-and-brands/

‍