Versus launches llatest campaign for Visit Macon, "Legends Loom Large"

Versus conceived, developed and produced the campaign end to end, from strategy and concept through live-action production and VFX. Led by Versus ECD/Director @Steve Weinzierl

Set to Otis Redding’s I’ve Been Loving You Too Long, and created with the involvement of the Otis Redding Foundation and Redding family, the campaign celebrates Macon’s musical legacy, not as nostalgia, but as something alive, evolving and still shaping the city today.

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Read the Press release and see the full spot here! https://shots.net/news/view/legends-loom-large-in-macon

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