Versus Executive Producer Kevin Anderson sat down with Roastbrief to discuss the difference between campaigns and identity systems, and what the next generation of creative studios looks like.
"What is so unique about Versus is that it brings together disciplines that have traditionally lived in separate places.
A brand identity system might come from one partner. A campaign might come from another. Experiential work might be handled somewhere else. Original content might sit with an entirely different team. What Versus is building is an environment where those conversations can happen together from the start."
Read the full article here!
https://roastbrief.us/building-the-conditions-for-great-ideas-to-thrive/