Budweiser’s exclusive Man of the Match asset is a post-match award, selected via fan voting and handed to an individual player per match. The Man of the Match puts Budweiser branding in the hands of the best football players of the world as an earned media driver opportunity and, with this year’s cup, AB Inbev and Octagon turned to Versus to make sure that they, like their trophy, was in good hands.
Versus was tasked with creating a shareable moment that could be captured on-site at each of the 8 World Cup stadiums within Qatar. To create these moments, the Versus team built a series of camera kits that could be assembled and re-assembled as needed, on site. These kits were designed to lend an ease to the onsite team’s ability to capture engaging photo/GIFs with each awarded player, all in the name of building online engagement and brand awareness for Budweiser.
Working with Octagon, Versus was able to package up and ship all items to Qatar ahead of the tournament, providing tutorials for the agency team, as well as on-call support as things developed game to game.