Lionsgate partners with Versus to create a first of its kind stunt to launch the new trailer for Now You See Me Now You Don’t.

May 1, 2025

To debut the new Now You See Me, Now You Don't movie, Lionsgate partnered with Versus to create a first-of-its-kind Times Square stunt that blurred the line between spectacle and surprise.

At the center: a giant digital countdown, a glass box filling with real cash, and a cryptic message to “text for something magic.”
As thousands engaged, the cast appeared, a livestream spread the chaos — and then, poof — the money vanished in a cloud of smoke.

Only to reappear… in audience members’ bank accounts.

$119.00, deposited instantly via Venmo, Apple Pay, or PayPal — courtesy of the Four Horsemen.

Fans were shocked. Social exploded. Headlines followed.

💸 $250K distributed
📲 Millions of impressions
🔥 One unforgettable trailer drop

This wasn’t just marketing — it was a real-life magic trick.