ADWEEK features Volvo Truck's new campaign from Versus, Baldwin&, and Yonders.

January 4, 2024

To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck.

Director/Editor @Brian Neaman